Web Design Adelaide

Have you heard of social commerce? If you haven’t you should read on - its changing the way the ecommerce game is played!

DBG spots ‘social commerce’ web trend for 2010
Thursday, 07 January 2010 00:00

Australian website specialist DBG Technologies expects businesses this year will equip their websites with “social commerce” technologies to boost sales through greater customer involvement.

DBG managing director Daniel Wilson said more businesses were ordering websites that could include product reviews, ratings and customer feedback. “These websites encourage consumer interaction,” he said. “When used well, these initiatives have the ability to build trust, credibility and loyalty among consumers, making them more likely to purchase from the site.

“Focussing on feedback and other metrics such as page layout, click patterns and sales conversion ratios, businesses can monitor the online behaviour of their customers and make adjustments to their sites accordingly. The net effect is more sales and greater profitability for the business.

“This social commerce functionality also works for the consumer who is able to find information more easily as well as read reviews, testimonials, product ratings and other security measures that give them peace of mind when purchasing.”

Founded in 2001, DBG Technologies is an Adelaide company that specialises in designing and developing e-commerce websites. DBG recently launched WebSync, an eCommerce engine to support the national network of resellers for Australian IT distributor Leader Computers. WebSync provides resellers with a customer self service-equipped website that draws live data about products, prices and stock availability from Leader’s core business system.

Mr. Wilson said the economic turbulence of 2009 had shown companies the shortcomings of a “brochureware” website. “Businesses will focus more on converting sales with their websites rather than having basic, brochure-style websites with little or no interactivity,” he said.

“Already we’ve seen more businesses wanting websites that are a tool for sales by first ensuring the conversions as customers request websites with fewer bells and whistles, such as Flash animation.

“This trend is evident in the increasing demand for websites that integrate with back-end business systems, so visitors to the website see live data from the store, product catalogues or point-of-sale software. We’re also finding businesses are now seeking iPhone applications, mobile-friendly websites and online services to give visitors more choices about how they seek information.”

Press Release thanks to Impress Media

After many late nights and loads of design revisions - the new DBG website is finally online! Like all websites it’s constantly changing, being updated and tweaked to make sure that we can present to our customers all the information they require to make an informed decision about what they need for their website. This is an exciting time for us and we hope you like our new website!

DBG Technologies is an Adelaide Web Design and Search Engine Marketing company providing complete web and e-commerce solutions to businesses around Australia. We pride ourselves on a high quality of work and making sure our customers are 100% satisfied. If you’re looking for a professional web design agency to take care of your website - gives us a call we’d love to hear from you. 1300 723 618.