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The DBG Technologies Blog
Written on October 2, 2015 at 11:40 am by Tamara

8 Tips for Writing Excellent Website Copy

Writing copy for your website can be a tricky thing - How much should you write? What should you write? What will people actually want to read?? Let's take a look at some tips that you can consider when writing your copy...  Read More...
 
Written on August 5, 2015 at 11:01 am by Tamara

Domain Names: Which extension should you register?

A question we are often asked by people who have recently started a business is: "Do I just need to register the .com.au, or should I get the .com as well?"  Read More...
 
Written on May 18, 2015 at 1:58 pm by Tamara

Google’s Most Notable Algorithm Changes – a visual history

Google's algorithm (the way in which it determines what sites rank higher than others) is made up of over 200 different factors or 'signals', and this algorithm often changes more than twice a day! The team over at HubSpot.com have put together a graphic outlining when and why Google has rolled out its more notable algorithm changes...  Read More...
 
Written on April 14, 2015 at 11:41 am by Tamara

Google Algorithm Update: Mobile Friendliness is Key

In quite a landmark move by the search engine giant, an announcement has been made regarding an upcoming change to their algorithm that will negatively affect websites that are deemed not mobile-friendly.  Read More...
 
Written on March 25, 2013 at 3:16 pm by Tamara

Google Enhanced Campaigns – now targeting you wherever you are!

Just a few short weeks ago, Google announced Google AdWords “Enhanced Campaigns”. Enhanced Campaigns are a new way for AdWords advertisers to engage with the ever growing mobile consumer population. If you currently have Google AdWords running, read on as we explain what’s changing and what your business needs to do to prepare.  Read More...
 
Written on October 8, 2012 at 4:33 pm by Tamara

Google Remarketing – What Is It?

An innovative approach to advertising on Google’s display network, Remarketing allows an advertiser to display a series of adverts to ‘follow’ a user around the internet. This makes it an effective retention tool as it aims to keep your brand top of mind.  Read More...
 
Written on February 16, 2012 at 4:37 pm by Chris Schwarz

Stop Googling Yourself – Part II

This is a guest post by Chris Schwarz from The Search Guys; an Adelaide based online marketing company. A few weeks ago, Tamara touched on some strategies about how to conduct online competitor research and produced a handy PDF checklist. She discussed some simple visual analysis techniques of the
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Written on February 6, 2012 at 3:21 pm by Tamara

Stop Googling Yourself

Googling your competition is one of the easiest ways to gather market intelligence quickly, and 'quietly'. This practical checklist will help you to get ahead online!  Read More...
 
Written on May 10, 2011 at 9:54 am by Tamara

Google Shopping has landed

The arrival of this product search engine into the Australian marketplace could dramatically change the way that users shop online. Instead of having to visit a number of different retailers’ websites to shop around for the best product or best price, the ‘Shopping’ tab within Google takes away a lot of the hard work.  Read More...
 
Written on May 9, 2011 at 1:16 pm by Tamara

Google lets it’s Panda loose in Australia

Contrary to what you may have first thought, the Google ‘Panda’ update has nothing to do with black and white fluffy things that have a penchant for bamboo. It actually relates to the recent algorithm update that has been rolled out in all English speaking countries in late February 2011.  Read More...
 
Written on February 14, 2011 at 1:51 pm by Luke Jamieson

What Walking on Broken Glass Taught Me About Search Marketing

You’re probably wondering how on earth walking on broken glass has anything at all to do with search marketing. If I was you, I’d be wondering the same thing! On Saturday I attended a business leader’s workshop where we discussed going outside our comfort zones; an important step for any business owner looking to build their business  Read More...
 
Written on December 7, 2010 at 10:08 am by Tamara

Six tips for free local ‘Search Engine Optimisation’

Have you claimed your free business listing in Google Places? If you haven’t – you really should!! It is free after all, and as Google points out - 73% of all online activity is related to local content.  Read More...