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Web Design Tips for Adelaide Businesses by DBG Technologies

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Autism SA Recognition Awards

On Thursday 15th April 2010, we were invited to attend the Autism SA Recognition Awards Ceremony at Government House. The evening was hosted by His Excellency Rear Admiral Kevin Scarce AC CSC RANR, Governor of South Australia, and Mrs Liz Scarce. The awards were held to recognise Autism SA supporters and those people who had made outstanding contributions and achievements within the Autism SA community.

Our business was nominated for an award in the Business Partnership Category, which acknowledged ‘exceptional contribution to Autism SA’s ability to better deliver or increase services to people with an Autism Spectrum Disorder and their families in South Australia’.

We were proud to be awarded a Special Commendation in our category, with this excerpt from the awards booklet:

‘DBG Technologies has been supporting Autism SA since 2008 through the development of the new Autism SA website. Developing a new website has been a major project from Autism SA and Dan and his team have shown their support for the organisation every step of the way! Their customer service has been outstanding and when technical difficulties have presented themselves, they have always been just a phone call away. The DBG Technologies team has not only been able to provide technical support, but has also been active in attending Autism SA fundraising events and have generously sourced auction items … that helped to raise thousands of dollars in support of the work at Autism SA.’

Press Release: Office sharing a win-win way of future

On the 9th of March, we made an appearance in The Advertiser for our innovative practice of sharing our offices with Melbourne company, Evolution Business Systems, who work with financial systems such as Arrow and Microsoft Dynamics NAV.

When Evolution Business Systems (EBS) decided to launch a same-day support service in Adelaide, they turned to us for help.  As reported in The Advertiser, this is a win-win situation for both of us as EBS can base their Adelaide business at our Pirie Street offices, and it offers us the ability to service our ever-growing client base in Melbourne from their Epsom Street offces.

Another benefit of this office sharing is getting to show the lads at Evolution Business Systems the culinary delights that Adelaide has to offer every time they visit - and we don’t complain about the same being offered when we visit Melbourne!

Click here to read the full story from The Advertiser.

Streamline Online Sales with WebSync

We’re very excited about the launch of WebSync – we’ve put a lot of research and development hours into making the system as simple to use and as useful for business owners as possible.  So on Tuesday, March 16th, we invited 30 computer dealers to Leader Computers on Franklin Street to hear all about it. 

Our latest development, WebSync, allows Leader dealers to power up their business by streamlining orders through an automated web store that is linked to live product levels and pricing from Leader.

Daniel Whisson, our WebSync Programmer, presented to a small group using an interactive presentation.  After explaining benefits and features of the system, Daniel ran through a live demo of the system – showing people how the administrative area of the website could be used to control the entire website with ease in real time. 

The evening was a great success, with almost all who attended engaging us afterwards for further information on how to sign up and implement WebSync for their businesses.

And thanks again to Wicked Catering for their lovely food!

Advantages of Google AdWords - Seminar

On Thursday, 25th February, we invited 25 business owners from around Adelaide to join us for an early morning breakfast at the Lion Hotel in North Adelaide.  For getting up while it was still dark outside, our guests were rewarded with a delicious breakfast spread and some very strong coffees!

The event began with food, coffee and some light networking, before our internet marketing specialist – Luke –gave his presentation.

Considering that 79% of Internet users use the Internet to research the purchase of products and services, Luke’s presentation was focussed on the benefits of implementing a Google AdWords (or Pay Per Click) campaign within a business. 

Luke highlighted the fact that Google AdWords uses the ‘pull’ approach, in that a business’ ad will appear only when their product or service is relevant to what the audience is searching for.  It provides a very high conversion rate, is highly measurable and has the potential to greatly increase business.  The presentation stimulated interesting discussion among attendees and provided some great questions for our presenter.

This breakfast event also coincided with the launch of our new Google AdWords (Pay Per Click) Management Campaigns.  These packages are specially tailored to assist different types of businesses to achieve online success through leveraging Google.

Meet our new Business Development Manager

We’re excited to announce the recent appointment of our new Business Development Manager, Tamara. Feel free to read the press release from the Impress Media website below outlining her appointment.

DBG recruits top jobs performer for fast growth 2010
Thursday, 14 January 2010 00:00

Fast-growing SA-based web specialist DBG Technologies has recruited a dedicated sales executive with skills honed in the tough disability employment sector during the Global Financial Crisis.

As Business Development Manager, Tamara Caire’s role is to build recognition of DBG among businesses that can benefit from its website development and search engine optimisation services. After recording a strong performance last year, DBG expects even faster growth in 2010 as businesses increasingly invest in websites to strengthen their online sales capability.

Tamara brings extensive sales experience to DBG after two-and-a-half years with employment placement agency Interwork, where she found jobs for people with disabilities, a challenge that became much more difficult after the collapse of the global economy in late 2008.

Despite the tough economic and employment environment of the past year, during her tenure at Interwork, Tamara was acknowledged as the top performer in a State-wide “Job Placement” initiative.

Tamara said the business development role with DBG was a challenge. “After two and a half years in the disability employment sector, I was looking for something new that offered me a bit of growth,” she said.

“That role was about selling the benefits of employing people with disabilities. Disability can range from depression and bipolar syndrome to physical and mental disabilities. It is often perceived as a big risk by employers. My job was to break down these barriers to encourage them to test one of our jobseekers. Once a person was placed, we would continue to review their performance for 26 weeks.

“We had some really good outcomes in terms of social confidence and working skills. It was very rewarding to watch our people come out of their shells.”

Tamara said DBG represented a complete change of pace. “Online is a constantly growing and evolving area of activity, so it involves a lot of growth and change,” she said. “For me, it is a new industry, a set of innovative services and a chance to really extend the sales and marketing skills I have developed at Interwork and previous roles. DBG is a great opportunity.”

DBG managing director Daniel Wilson said Tamara’s greatest strength was as a “people person”. “Customers don’t buy a product, they buy confidence in a person,” he said. “Tamara is very mature and well-organised. She will do a great job. She is very thorough and her enthusiasm is infectious.”

News Corporation to Charge for Online News

In a move that is set to shake up the Online News arena in Australia,  News Corporation chairman and chief executive Rupert Murdoch has announced the company is considering the option of charging readers to access online content and news stories, and aims to do so within a year.

Websites such as News.com.au, The Australian and The Daily Telegraph will all be affected by the change. The mentioned sites, currently publishing freely available content for all to read, look to change to a subscription system charging website users to access their content. It will be interesting to see how long it takes other media companies to follow suit, particularly Fairfax for access to their Sydney Morning Herald and The Age websites.

One of the main reasons behind the move was the inception of The Wall Street Journal’s online subscription which starts from US$103 per year. This convinced Rupert Murdoch that consumers are willing to pay for quality news online that differentiates itself from the mass of information freely available on the web.

What will this mean for the bulk of Internet users who use sites like this for their news? Well they will have to either pay to read the news items or search for other free news related sites, but one may think if News Corporation starts charging for its content, a tidal wave of subscription news services will follow.

Not only is this a big step for news related sites, its also a shift for the traditional monetization model for many websites. Although subscription websites have been around for a long time, there has been a consensus of more recent times that to have a successful website you need to provide quality, free information, making your revenue from other avenues such as banner advertising, sponsorship, product sales or AdSense, and this could change all that.

What can News Corporation expect to happen to their website traffic? Initially you would think consumers will backlash, preferring to access freely available news source, but over time we imagine they will come around to start using the subscription service if they prefer the type of news and journalism provided by News Corp publications. To sweeten the deal, will members get special benefits for subscribing such as discounts on other News Corp networks and products? Who knows, we may even see an increase in newspapers production again!

Microsoft Bing and Yahoo! join forces to tackle Google

It has been talked about for a while but finally Microsoft through its newly released search engine Bing and Yahoo! have struck a deal which will see them have enough market share to begin to tackle the Google dominance.

What does that mean for the average Internet user? According to the official Microsoft Press Release it will mean the following:

For Web users and advertisers, this deal will accelerate the pace and breadth of innovation by combining both companies’ complementary strengths and search platforms into a market competitor with the scale to fuel sustained development in search and search advertising. Users will find what they care about faster and with more personal relevance. Microsoft’s competitive search platforms will lead to more value for advertisers, better results for web publishers, and increased innovation and efficiency across the Internet.

Ultimately it will mean more competition and better search platforms for users. Bing, since its release has turned heads and made small in roads, particularly with its simplicity and usual Microsoft flair. Yahoo! has a big community of users (although not necessarily search) and many great tools to use. So it would seem the deal to join forces should give Google something to worry about and it will be very interesting to see how they respond.

To read more about the deal visit the official Microsoft Press Release or the Mini Site.

And then there was Bing

Bing is the latest search offering from Microsoft. The Bing search engine has taken over from Live Search and seems to have taken a leaf out of Google’s book and gone for simplicity rather than overwhelming searchers with features they rarely use.

Although I’m not sure on the background image behind the search box and menu items, it seems to take me back to the gradient fadeouts from the late 90’s, all we need is some over bevelled buttons and giant shadows to complete the effect. Perhaps Bing are aiming for the retro audience re-living the old days and if so – good on them!

One very cool feature of Bing is the video search. When you hover over each video thumbnail in the results the video thumbnail begins to play. This can take you by surprise though if the speakers are up loud!

Like Google Maps, Bing also has the uniquely named BingMaps with integrated yellow pages business listings. So if you’re in the yellow pages online directory try out BingMaps in your area and see if you can find yourself!

Over all the search engine is fast and efficient and gives some very good results and its worth giving it a shot, ultimately it’s going to come down to personal preference and ease of access for most users.

To try Bing visit: www.bing.com

New DBG website is now online!

After many late nights and loads of design revisions - the new DBG website is finally online! Like all websites it’s constantly changing, being updated and tweaked to make sure that we can present to our customers all the information they require to make an informed decision about what they need for their website. This is an exciting time for us and we hope you like our new website!

New DBG Office

We’re please to announce that we have moved! Space restrictions at our old premises has meant that we have had to find a new home and now that we’ve moved in, business is finally back to normal! Our new, bigger office will allow us to continue to grow, and provide even better services to our customers.

Our new business address is Unit 5 / 241 Pirie Street, Adelaide. The DBG staff have never been more excited or enthusiatic about creating great websites so if you’ve been thinking about a website upgrade or some extra functionality for your website, feel free to come in and see us! Call us on 1300 723 618 to arrange a meeting and we’ll see how our team can help improve your website!

All the best!

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