Web Design Adelaide

Have you heard of social commerce? If you haven’t you should read on - its changing the way the ecommerce game is played!

DBG spots ‘social commerce’ web trend for 2010
Thursday, 07 January 2010 00:00

Australian website specialist DBG Technologies expects businesses this year will equip their websites with “social commerce” technologies to boost sales through greater customer involvement.

DBG managing director Daniel Wilson said more businesses were ordering websites that could include product reviews, ratings and customer feedback. “These websites encourage consumer interaction,” he said. “When used well, these initiatives have the ability to build trust, credibility and loyalty among consumers, making them more likely to purchase from the site.

“Focussing on feedback and other metrics such as page layout, click patterns and sales conversion ratios, businesses can monitor the online behaviour of their customers and make adjustments to their sites accordingly. The net effect is more sales and greater profitability for the business.

“This social commerce functionality also works for the consumer who is able to find information more easily as well as read reviews, testimonials, product ratings and other security measures that give them peace of mind when purchasing.”

Founded in 2001, DBG Technologies is an Adelaide company that specialises in designing and developing e-commerce websites. DBG recently launched WebSync, an eCommerce engine to support the national network of resellers for Australian IT distributor Leader Computers. WebSync provides resellers with a customer self service-equipped website that draws live data about products, prices and stock availability from Leader’s core business system.

Mr. Wilson said the economic turbulence of 2009 had shown companies the shortcomings of a “brochureware” website. “Businesses will focus more on converting sales with their websites rather than having basic, brochure-style websites with little or no interactivity,” he said.

“Already we’ve seen more businesses wanting websites that are a tool for sales by first ensuring the conversions as customers request websites with fewer bells and whistles, such as Flash animation.

“This trend is evident in the increasing demand for websites that integrate with back-end business systems, so visitors to the website see live data from the store, product catalogues or point-of-sale software. We’re also finding businesses are now seeking iPhone applications, mobile-friendly websites and online services to give visitors more choices about how they seek information.”

Press Release thanks to Impress Media

We’re excited to announce the recent appointment of our new Business Development Manager, Tamara. Feel free to read the press release from the Impress Media website below outlining her appointment.

DBG recruits top jobs performer for fast growth 2010
Thursday, 14 January 2010 00:00

Fast-growing SA-based web specialist DBG Technologies has recruited a dedicated sales executive with skills honed in the tough disability employment sector during the Global Financial Crisis.

As Business Development Manager, Tamara Caire’s role is to build recognition of DBG among businesses that can benefit from its website development and search engine optimisation services. After recording a strong performance last year, DBG expects even faster growth in 2010 as businesses increasingly invest in websites to strengthen their online sales capability.

Tamara brings extensive sales experience to DBG after two-and-a-half years with employment placement agency Interwork, where she found jobs for people with disabilities, a challenge that became much more difficult after the collapse of the global economy in late 2008.

Despite the tough economic and employment environment of the past year, during her tenure at Interwork, Tamara was acknowledged as the top performer in a State-wide “Job Placement” initiative.

Tamara said the business development role with DBG was a challenge. “After two and a half years in the disability employment sector, I was looking for something new that offered me a bit of growth,” she said.

“That role was about selling the benefits of employing people with disabilities. Disability can range from depression and bipolar syndrome to physical and mental disabilities. It is often perceived as a big risk by employers. My job was to break down these barriers to encourage them to test one of our jobseekers. Once a person was placed, we would continue to review their performance for 26 weeks.

“We had some really good outcomes in terms of social confidence and working skills. It was very rewarding to watch our people come out of their shells.”

Tamara said DBG represented a complete change of pace. “Online is a constantly growing and evolving area of activity, so it involves a lot of growth and change,” she said. “For me, it is a new industry, a set of innovative services and a chance to really extend the sales and marketing skills I have developed at Interwork and previous roles. DBG is a great opportunity.”

DBG managing director Daniel Wilson said Tamara’s greatest strength was as a “people person”. “Customers don’t buy a product, they buy confidence in a person,” he said. “Tamara is very mature and well-organised. She will do a great job. She is very thorough and her enthusiasm is infectious.”